Client
Genlayer
Services
Brand Strategy
Concept Development
Asset Development
Design System
3D Assets
Year
2025
The challenge
AI is transforming our world, and it requires immense amounts of data. At 375ai, we believe that AI’s full potential is realized with real-time data processed at the edge, with privacy and security at the forefront. Our vision is to build the world’s first and largest decentralized edge data intelligence network. Leveraging advanced AI and blockchain technology, we enable real-time data processing and analysis, ensuring data privacy and enhanced experiences for people around the world.
Approach
AI is transforming our world, and it requires immense amounts of data. At 375ai, we believe that AI’s full potential is realized with real-time data processed at the edge, with privacy and security at the forefront. Our vision is to build the world’s first and largest decentralized edge data intelligence network. Leveraging advanced AI and blockchain technology, we enable real-time data processing and analysis, ensuring data privacy and enhanced experiences for people around the world.
The Genlayer logo draws on three symbolic pillars: the pyramid, the strongest form in construction; hands holding data, reflecting trust and stewardship; and an ethereal central mark that represents innovation. Together, these elements form the foundation of a modern, forward-thinking tech brand.
To visualise Genlayer’s technology, we developed a fluid animation system where lines subtly flow into one another, reflecting how AI continuously evolves through new thoughts and ideas. I collaborated with talented animators and oversaw the creative output to ensure the final result aligned with the brand vision.
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