Genlayer

Genlayer

Genlayer

We developed Barter's brand narrative and web experience, bringing their revolutionary technology—a solar energy system that stores the season—to market.

We developed Barter's brand narrative and web experience, bringing their revolutionary technology—a solar energy system that stores the season—to market.

We developed Barter's brand narrative and web experience, bringing their revolutionary technology—a solar energy system that stores the season—to market.

Client: Barter

Year: 2023—Current

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overview

erthos® is a biomaterials company reimagining the building blocks of plastics. Alongside the erthos® leadership team, we created a cutting-edge and robust visual identity system and website. Coinciding with a shift in business model from a materials supplier to a fully integrated, technology-driven material studio, we worked to concept a timeless, polished visual platform that would evoke feelings missing from the sus­tain­abil­i­ty landscape: trust, true expertise, and a deep sense of optimism for the future. These values come across readily through the emotive imagery, sophis­ti­cat­ed typography and layout, modular data design, intentional color usage and a clear and concise logo system.

services

Art direction

Branding & Identity

Creative Direction

Website