Genlayer
Building a brand for thinking machinesGenLayer is building a digital court where AI models settle a dispute in seconds. A traditional court takes almost a year. The brand had to make that idea credible to people who would trust it with real contracts.
(01)
Identity
The mark combines a pyramid, the strongest shape in construction, with two hands holding data and a point of light at the centre. It is drawn on a construction grid, so it holds up from a business card to an app icon.
(02)
Motion and rollout
The motion system is made of lines that flow into each other, showing how AI builds on each new thought. I directed the animators, then applied the system to everything from metro posters to the conference stage.
(03)
Website
The website uses 3D animation to show how GenLayer combines models like GPT, Claude and Gemini into one decision engine. I led the 3D artists and developers who built it and reviewed the implementation before launch. In the launch month, GenLayer gained over 100,000 new followers.
