Category
Genlayer
Services
Brand Strategy
Concept Development
Asset Development
Design System
3D Assets
Year
2025
Apollo is a comprehensive, AI-powered sales platform designed to help businesses find and engage leads, automate outreach, manage deals, and enhance data – all within a single system. With an extensive B2B database featuring over 210 million contacts and 35 million companies, Apollo empowers organisations of all sizes to maximise their market potential with precision and efficiency.
As Apollo entered a new phase of maturity and growth, the platform’s significant evolution informed a shift in positioning, moving from a product narrative to a solution-driven journey for users, celebrating the power of outcomes rather than simply the functional aspect of the platform’s tools. This transformation presented an opportunity to reposition the brand whilst redefining its strategy and narrative.
The Genlayer logo draws on three symbolic pillars: the pyramid, the strongest form in construction; hands holding data, reflecting trust and stewardship; and an ethereal central mark that represents innovation. Together, these elements form the foundation of a modern, forward-thinking tech brand.
To visualise Genlayer’s technology, we developed a fluid animation system where lines subtly flow into one another, reflecting how AI continuously evolves through new thoughts and ideas. I collaborated with talented animators and oversaw the creative output to ensure the final result aligned with the brand vision.
