375ai
2024
Børge Myrnes
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Brand Strategy Concept Development Asset Development Packaging Design System Design Implementation 3D Assets Brand Guidelines
GenLayer is building the trust infrastructure for the AI age. Their platform allows smart contracts to reason, fetch live data, and make nuanced decisions through large language models. As a breakthrough in the AI and blockchain space, they needed a brand and website that could clearly communicate their vision while simplifying complex technical ideas.
Dynamic patterns
Douglas Elliman and Pontiac Land Group tasked us with rejuvenating the brand of the iconic residential tower at 53 West 53, which rises majestically above MoMA. Designed by Jean Nouvel, with bespoke interiors by Thierry Despont, our mission was to refine the brand narrative and visual identity, emphasizing the building's distinctive architectural features. We showcased its panoramic views, exceptional service and amenities, and custom finishes to create a unique offering that differentiates it from competitors.
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Douglas Elliman and Pontiac Land Group tasked us with rejuvenating the brand of the iconic residential tower at 53 West 53, which rises majestically above MoMA. Designed by Jean Nouvel, with bespoke interiors by Thierry Despont, our mission was to refine the brand narrative and visual identity, emphasizing the building's distinctive architectural features. We showcased its panoramic views, exceptional service and amenities, and custom finishes to create a unique offering that differentiates it from competitors.
