Barter
Branding the UGC platform of Europe
Barter makes working with creators as easy as ordering takeaway. As co-founder I led the brand, website and product. The brief was to build something Gen Z wants to use and brands are willing to spend money on.
(01)
Product
Creators browse brand deals, apply and hear whether they got accepted, all inside the app. I designed the app, website and marketing as one system, so Barter looks the same wherever you meet it.
(02)
Identity
The logo is a single bold B, built on a strict grid and meant to be as quick to recognise as the Tinder flame. It sits on a warm green that keeps the brand friendly, from the app icon to a metro poster.
(03)
Built for creators
Creators notice quickly when a brand tries too hard, so the imagery shows real creators and their own content. I designed and built the website in Framer, and it opens with a video of the app in use.
