At heart, I am a Creative Director and brand designer based in Amsterdam, with over ten years of hands on experience building brands that people genuinely connect with. I have worked across a wide spectrum, from early stage startups finding their footing to global companies refining their next chapter. What ties it all together is a focus on turning ambition into clear, considered design systems that work in the real world. My work spans future facing product packaging, one off creative executions, total branding, and investor ready pitch decks, and I am most at home where creativity meets commercial reality and ideas are expected to perform.

I am guided by a belief that strong design is rooted in clarity. Knowing what to leave out is often just as important as what to include. I am drawn to projects that challenge assumptions and help brands regain or build momentum, whether that means revitalizing a legacy identity or shaping something entirely new. My role is to connect the dots between strategy and execution, vision and viability. I see design as a business accelerator that sharpens positioning, drives value, and creates meaningful emotional connections, helping brands move forward with confidence in an increasingly crowded landscape.

As a founder himself, having built and launched multiple startups, he brings a practical mindset to his work. His most recent venture has grown past 50,000 users and continues to expand across Europe.