Challenge
GenLayer is building the trust infrastructure for the AI age. Their platform allows smart contracts to reason, fetch live data, and make nuanced decisions through large language models. As a breakthrough in the AI and blockchain space, they needed a brand and website that could clearly communicate their vision while simplifying complex technical ideas.

Solution
I led the brand from the ground up, designing the logo, color system, typography, and a responsive website in both dark and light modes. We used 3D animations to visually explain how GenLayer connects models like GPT, Claude, and Gemini into a unified decision engine. I also guided the 3D rendering process, collaborated with developers on execution, and worked closely with stakeholders to ensure everything aligned with the product’s ambition.

Impact
The launch was a major success. GenLayer’s visual clarity helped spark excitement in the space, resulting in over 100,000 new social followers in the first month. The brand now reflects the sophistication and scale of the product—forward-thinking, flexible, and deeply technical, without ever feeling cold.