Client
Flink
Services
Brand Strategy
Concept Development
Asset Development
Design System
3D Assets
Year
2024
The challenge
AI is transforming our world, and it requires immense amounts of data. At 375ai, we believe that AI’s full potential is realized with real-time data processed at the edge, with privacy and security at the forefront. Our vision is to build the world’s first and largest decentralized edge data intelligence network. Leveraging advanced AI and blockchain technology, we enable real-time data processing and analysis, ensuring data privacy and enhanced experiences for people around the world.
Approach
AI is transforming our world, and it requires immense amounts of data. At 375ai, we believe that AI’s full potential is realized with real-time data processed at the edge, with privacy and security at the forefront. Our vision is to build the world’s first and largest decentralized edge data intelligence network. Leveraging advanced AI and blockchain technology, we enable real-time data processing and analysis, ensuring data privacy and enhanced experiences for people around the world.
To reach the right target audiences, I developed a vibrant gradient colour palette tailored to each product range. Designed with Gen Z and millennial users in mind, the visual direction focused on warm, friendly, and inviting tones, including light pinks and soft greens. The product launch proved highly successful, with additional categories introduced in the following months.
For each category, dedicated ads were produced to showcase the product within its natural setting, whether it’s a relaxed evening on the couch or a post-workout snack.
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