Category
Flink
Services
Brand Strategy
Concept Development
Asset Development
Design System
3D Assets
Year
2024
Apollo is a comprehensive, AI-powered sales platform designed to help businesses find and engage leads, automate outreach, manage deals, and enhance data – all within a single system. With an extensive B2B database featuring over 210 million contacts and 35 million companies, Apollo empowers organisations of all sizes to maximise their market potential with precision and efficiency.
As Apollo entered a new phase of maturity and growth, the platform’s significant evolution informed a shift in positioning, moving from a product narrative to a solution-driven journey for users, celebrating the power of outcomes rather than simply the functional aspect of the platform’s tools. This transformation presented an opportunity to reposition the brand whilst redefining its strategy and narrative.
To reach the right target audiences, I developed a vibrant gradient colour palette tailored to each product range. Designed with Gen Z and millennial users in mind, the visual direction focused on warm, friendly, and inviting tones, including light pinks and soft greens. The product launch proved highly successful, with additional categories introduced in the following months.
For each category, dedicated ads were produced to showcase the product within its natural setting, whether it’s a relaxed evening on the couch or a post-workout snack.
