Flink
Fresh drops for a new generation
To reach the right target audiences, I developed a vibrant gradient colour palette tailored to each product range. Designed with Gen Z and millennial users in mind, the visual direction focused on warm, friendly, and inviting tones, including light pinks and soft greens. The product launch proved highly successful, with additional categories introduced in the following months.
For each category, dedicated ads were produced to showcase the product within its natural setting, whether it’s a relaxed evening on the couch or a post-workout snack.
Douglas Elliman and Pontiac Land Group tasked us with rejuvenating the brand of the iconic residential tower at 53 West 53, which rises majestically above MoMA. Designed by Jean Nouvel, with bespoke interiors by Thierry Despont, our mission was to refine the brand narrative and visual identity, emphasizing the building's distinctive architectural features. We showcased its panoramic views, exceptional service and amenities, and custom finishes to create a unique offering that differentiates it from competitors.
