Challenge
Income is a groundbreaking mobile banking app designed to give users complete control over their finances, anytime, anywhere. Our design reflect the brand’s commitment to simplicity, accessibility, and empowering users to make smart financial decisions. Every feature has been carefully crafted to offer a seamless, secure, and user-friendly experience, setting a new standard in mobile banking. Income is more than an app—it’s a financial hub that brings convenience and clarity to modern banking.

Opportunity
Reinvent the brand from the ground up, cementing Grayscale as the modern, market-leading asset manager. 

Idea
A flexible new brand platform that celebrates Grayscale’s legacy as experts and change agents in the financial space, providing a share of the future for everyone.